November 29th, 2011

What the world has long needed was a Hooters for women…

…and now it’s got one, although you’ll have to go to Seoul to dine there.

The marketing of male pulchritude for women has always had to follow a slightly different model than that of women for men. For example, the restaurant (strangely named Mies Container) has won awards for design, and the food is actually very good, according to the (male) reviewer. I don’t think you could say either of Hooters, but what do I know? I’ve never been there; can any of my readers shed some light on those all-important features?

Nor does Mies Container focus only on the looks of its male staff, much less on any particular secondary physical sexual characteristics they might have. Women seem to be after a certain general sexual je ne sais quoi, and Mies Container obligingly provides it, according to this spokesperson (can I safely say “spokesman”?):

We don’t discriminately hire staff based on their looks but we are focusing on hiring those with energy and masculinity. We agree to some extent about the comparison to Hooters. But we exhibit higher quality dishes, friendlier service and trendier design.

The entire enterprise is decorated to look like a construction site, although probably not any construction site in the real world. Men at construction sites used to be famous for loudly ogling the women who walked by, but at Mies Construction they’re just ultra-friendly and flirty—and, in a turn-about-is-fair-play move, the women are more likely to ogle the men. Ah, progress!

17 Responses to “What the world has long needed was a Hooters for women…”

  1. TRO Says:

    Hooters is first and foremost simply a sports bar. They make great wings, decent burgers, and a nice variety of cold beer, along with plenty of flat screen TVs to catch the games. And, yeah, pretty gals in skimpy, yet not vulgar, outfits. Interestingly enough, many of the gals are more gifted in the leg department so it could just as easily be called “Gams.”

  2. Tom Says:

    I never cared for the food at Hooters, I go there for beer and girl watching. It’s more fun when I go with my lesbian friend and we ogle women together. 😀

    I know. I’m a pig. lol

  3. kolnai Says:

    There’s a Hooters right down the street from my homebase in Florida. I used to go there to watch football games.

    It’s alright. Decent food. I don’t really find scantily-clad fashion particularly attractive, so the whole thing comes off as kind of a big in-joke to me, where everyone acknowledges how hilarious the male libido can be, while pruning off the nastier edges that are revealed in, say, strip clubs.

    It’s funnier than that actually, because one might think from the concept of Hooters that it would tend naturally to degenerate as near to a strip club atmosphere as possible, but actually the women have this kind of sly sarcasm where they always seem to know that you know that they know that you know that you’re definitely…um…let’s say, not pure of heart.

    Despite their lack of apparel, the women definitely wear the pants in that place.

    Like everywhere, I guess 🙂

  4. SteveH Says:

    “”I know. I’m a pig. lol””

    I thought we were dogs. Pig sounds ok but i’m not sure if they are prone to humping someones leg in uncontrolable fashion.

  5. Scott Says:

    I’ve only been to a Hooters once about 5 or 6 years ago. I remember it mostly because I’d heard so much about it over the years yet it was such an unremarkable experience.

    The wings were ok, I guess. Nothing particularly spectacular.

    The walls and the table had the look of knotty pine (I could be wrong about that, but that’s how I remember it). And instead of a comfortable padded chair, we sat on top of a wooden barstool at the table (not the bar, but at the table). Their target market is not one that goes there for the comfort and luxurious decor.

    While our waitress was young and skimpily clad, she was neither buxom nor particularly attractive. Not homely by any means, but not my idea of attractive. Plus she was a bleach blonde with excessive makeup caked on. Totally plastic. Based on Hooters reputation I was expecting a model-like waitress to serve us, and she was not model material.

  6. Libby Says:

    Maybe I’m weird, but I like to keep sex and food separate. I don’t need a female version of Hooters, thanks.

  7. George Pal Says:

    Libby Says:
    “Maybe I’m weird, but I like to keep sex and food separate.”

    Holy Moly! Sanity. And taste.

  8. Jim Miller Says:

    In the late 1960s, I read an article (in a Chicago newspaper) describing how to start a singles bar.

    The owners would hire attractive young men — often semi-pro athletes — as bartenders. They would bring in the young women, and the the young men would follow.

  9. expat Says:

    If I wanted to flirt with a construction worker, I would go to a real construction site. I’ve dealt with lots of electricians, plumbers, mechanics etc in my time. They are real people with real competence, not fantasy figures.

  10. Jack Says:

    Scott, that would be naughty pine.

  11. CV Says:

    I’m guessing this place will morph into a gay bar in short order, if it hasn’t already. I would be willing to bet that’s who’s staffing the place (those energetic, masculine waiters!)

    I can’t imagine that the “construction site” decor would appeal to anyone BUT gay men (Village People, anyone?).

    I could be wrong.

  12. Occam's Beard Says:

    I’ve been in Hooters several times when my baseball team has gone there after a game (it is, per TRO, a sports bar, not a sanitized strip club.) We are usually BSing about the game, and frankly, I’ve scarcely noticed the waitresses.

    God, I’m getting old.

  13. br549 Says:

    Over the years I’ve been to three different Hooters locations, one time each. The steamed shrimp isn’t bad. I mean, all you have to do is pull it before it turns to rubber. I am not a sports fanatic, save F1 racing. But I too, am a pig. At least I am in good company.

  14. Daniel in Brookline Says:

    I wasn’t impressed by Hooters. The food was mediocre and too expensive, the place was not well maintained. If not for the televisions — and we have those at home, right? — the only attraction was waitresses in short-shorts and tight T-shirts who tended to lean forward a lot. I didn’t consider that to be worth my money or my time.

  15. Artfldgr Says:

    all attempts like this tend to fail
    because women ARE not like men

    i man will sit in a go go bar and eat a sandwhich and have a bear while someone pokes their pudendas and other parts at them from inches away.. and i mean that all literally…

    i know of no typical woman who would think the same would be entertaining, let alone entertaining enough to hand over a dollar or ten, and eat, and wait for the next one to step over, give a dollar and so on!

    same with male prostitution..
    most are gay males, not hetero males

    women don’t need to buy what they can be paid to offer… which is why sexual liberation for them is such a joke… its not real liberation its overcoming their own biology of self worth… ANY woman who cares not for herself and propriety can have sex with 20 men in a night… or more

    the only thing they need to be liberated from to do that is from themselves

  16. Artfldgr Says:

    and should i also point out that a huge number of women with such tastes tend to want those men to pay for them, or provide that for free for them… they do not like paying them to deliver to them… not once the novelty of it wears off (and fast)

  17. waltj Says:

    Since the discussion seems to have migrated to Hooters from its female-oriented Korean imitator, I’ll admit it, I’m a longtime fan of the Hooters franchise. I’ve not known it to be a pickup joint; it’s more of a place to meet a few of your buds and watch the game of your choice. TRO had it right: Hooters is first and foremost a sports bar; the “raciest” thing you’re likely to see there is a NASCAR event on one of the TVs.

    The food varies by the skill and conscientiousness of the cook, just like any other restaurant chain. The girls also vary, widely, in amounts of makeup, intelligence, personality, and cynicism, as well as physical attributes, that they bring to the job. Some are clearly just doing it for the tips; others seem to enjoy it, and are definitely in on the joke regarding the well-publicized “tackiness” of the place. I’ve also known a couple of Hooters girls (in the two Asian branches, Singapore and Taipei), who liked it well enough to stay with the chain and go into management.

    Far be it from me, a lifelong bachelor, to say whether the Korean establishment will attract female clientele, as claimed. I’m inclined to agree with CV that it’ll probably morph into a gay bar fairly quickly. Why should the ladies look for faux construction workers when they could get the real thing (if they so chose) at any construction site? But if I knew anything about women, I probably wouldn’t be on the north side of 50 and still single;-).

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Previously a lifelong Democrat, born in New York and living in New England, surrounded by liberals on all sides, I've found myself slowly but surely leaving the fold and becoming that dread thing: a neocon.

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