…and now it’s got one, although you’ll have to go to Seoul to dine there.
The marketing of male pulchritude for women has always had to follow a slightly different model than that of women for men. For example, the restaurant (strangely named Mies Container) has won awards for design, and the food is actually very good, according to the (male) reviewer. I don’t think you could say either of Hooters, but what do I know? I’ve never been there; can any of my readers shed some light on those all-important features?
Nor does Mies Container focus only on the looks of its male staff, much less on any particular secondary physical sexual characteristics they might have. Women seem to be after a certain general sexual je ne sais quoi, and Mies Container obligingly provides it, according to this spokesperson (can I safely say “spokesman”?):
We don’t discriminately hire staff based on their looks but we are focusing on hiring those with energy and masculinity. We agree to some extent about the comparison to Hooters. But we exhibit higher quality dishes, friendlier service and trendier design.
The entire enterprise is decorated to look like a construction site, although probably not any construction site in the real world. Men at construction sites used to be famous for loudly ogling the women who walked by, but at Mies Construction they’re just ultra-friendly and flirty—and, in a turn-about-is-fair-play move, the women are more likely to ogle the men. Ah, progress!