I got some spam email today that wanted me to read about the “hidden epidemic picking off Baby Boomers in their prime.”
Baby boomers were born between 1946 and 1964. As of this moment, that means they (I suppose I should say “we”) range from a high of 67 to a low of 48. Although there could be an argument made that, at the low end, this could be considered one’s “prime,” it’s stretching it. Certainly not in the physical sense, which is what the subject of the email appears to be.
I’m all for thinking age is just a number, you’re as old as you feel, the best is yet to come, yadda yadda yadda. But I’m well aware that it’s at least partly a mind game.
Boomers are an odd bunch. They (we?) seem to like to think that whatever age they happen to be is prime, by definition. When they were teenagers, all of a sudden it was very hip to be a teen, and teens ran the world. The 60s—well, ’nuff said. Now that they’re getting into late-middle-age (or even “old” territory), suddenly it’s “prime?”
[NOTE: I did not click on the spam link, so I can’t enlighten you as to what the “hidden epidemic” might be. But I bet that fixing it involves buying a product or a book, possibly both, perhaps on the installment plan.]