Bookworm has an important post.
There’s been a lot of advice-giving ever since the 2012 election, in an attempt to address the conservative problem. And make no mistake about it, conservatives have a problem—or rather, many problems.
Much of this advice is good, especially the need to focus on infiltrating and/or retaking the media, education, and the entertainment industries, all of which are almost entirely dominated by the left and have been for quite some time. That’s a long, hard haul, unfortunately, although it is of the utmost importance. But Bookworm’s suggestions are more immediate and less arduous, and they have the advantage of possibly reaping some rewards in something a mite faster than geologic time.
Read the whole thing. But here are a few excerpts:
In a way, the internet has made things even worse for conservatives. While it’s increased information dissemination, it’s also increased information ghettoization. We don’t talk to our neighbors about politics anymore. Instead, we go to a like-minded blog and enjoy the feeling that we’re not alone. But by doing so, we delude ourselves into believing that there are more like-minded people out there than a walk in the community and a talk in the park would reveal. Facebook is more of a marketplace of ideas than the blogosphere, and I can tell you that my liberal friends used it aggressively for political networking, while my conservative friends did not — it part, because conservatives didn’t have any “sticky” messages to disseminate.
The Stickiness Factor? That’s what it sounds like: it’s a message that doesn’t just amuse or intrigue people for a mere minute. Instead, it sticks with them and, even more importantly, makes them act. During the Bush years, the Dems came up with a great one: No War for Oil. The fact that this slogan had little relationship to the facts, or that a ginormous number of people stuck it on the back of their gas-guzzling SUVs was irrelevant. Those four words convinced too many Americans that the Republicans were fighting wars on behalf of Standard Oil…
And finally, there’s the Power of Context, which at its simplest level means that a message has to capture the zeitgeist. People have to be primed and ready to receive the message. In 2012, Americans, fed on decades of anti-capitalist education and entertainment, were more than ready to believe that Romney was a dog-abusing, woman-hating, religious nut who wanted to enslave poor people and blacks. Thirty years ago, people would have laughed at this message. Last year, there were too many people who thought it made a good deal of sense.
There’s more, much more, difficult to summarize.
Conservatives really are not good at this sort of thing. They don’t even tend to think in these terms. Conservatives, as a group, don’t tend to be all that creative; the left is. Conservatives don’t like to compromise their integrity in order to gravitate towards what they see as simple solutions; they like to explaaaain things (I’m guilty of this sort of thing myself) in a rational manner. Heaven forbid they should be thought of as rabble-rousers! (And, unfortunately, the only conservative rabble-rousers on the right lean to the somewhat paleolithic in thought, a la Todd Akin, et.al). The left couldn’t care less what they do as long as it works.
That’s Obama’s great gift to the left. He’s shown them (as if they needed reminding) what works. Not for nothing was he an Alinsky instructor, and he’s gone national with it.
The right must have some creative minds. There are indeed a few writers (David Mamet and Roger Simon, for starters). The right must have at least a couple of people in advertising. But generally, conservatives don’t tend to think outside the box. That was Andrew Breitbart’s great gift: he was a wild man, with a mission. Where are his heirs?
When I really think about it, the only present-day consevative politician (or ex politician?) who has some of these abilities is, interestingly enough, Sarah Palin. She was good at sound bites, for example, and the telling phrase. But otherwise her style was easily, and quite successfully, mocked and reviled, and she made some unfortunate decisions that have reduced her effectiveness lately. But the left immediately recognized her charisma and her potential. They did her that compliment—and that’s why it was so important for them to take her down.