December 19th, 2013

Pajama Boy: don’t you think…

…that maybe this was what they were going for in the now-famous Obamacare ad with the nerdy guy in the onesie that was supposed to appeal to the sought-after millenials:



The first is Obamacare’s Pajama Boy. The second is Johnny Galecki of CBS’s “Big Bang Theory.”

13 Responses to “Pajama Boy: don’t you think…”

  1. Geoffrey Britain Says:

    Oh no, the guy on top is much smarter than the actor below…

  2. buddhahat Says:

    Two visions of American manhood: Phil Robertson and Pajama Boy. You’re in a foxhole, in a fight to the death, and you need some help.


  3. NeoConScum Says:

    …and, there we have it: Manhood for Obama. How freaking Saaaaaaaaaaaaaaaaaaaaaaaaad!!

  4. waltj Says:

    Pajama Boy might be useful in a foxhole–heave him out into the open so he can draw enemy fire. Then you might be able to identify the enemy’s shooting positions. Otherwise, this is a no-brainer for Phil.

  5. Paul in Boston Says:

    It’s Julia’s boyfriend dressed in a full body condom!

  6. buddhahat Says:

    waltj — absolutely a perfect use for Pajama Boy. And I’m sure many of Neo’s readers already know of Phil’s All-American past, but for those who don’t, check out

    Some of Phil’s comments remind me of another favorite American hero, Bartleby the Scrivener, whose reply to almost every request was “I’d prefer not to.”

    So very American, at least once upon a time.

  7. Eric Says:

    They’re trying to make Obamacare a part of a cultural identity independent of its rational merits.

  8. Lizzy Says:

    And…….it turns out he’s OFA employee Ethan Krupp, and he looks like that in real life.
    He works for the organization that put out the ad & sent the tweet. Not unlike those “bro insurance” dudes.

    Think of him as Chad 2.0.

    Oh, and put me down for choosing Phil (duh), and fully endorsing waltj’s strategy.

  9. holmes Says:

    The actor really has a Clarke Kent feel to him. He’s much more vibrant and manly than the effeminate flower above him. He’s just playing the role of a nerd. But he has a thick neck and arms. He’s lifted some weights. He smiles and doesn’t smirk. It’s really a contrast.

  10. parker Says:

    I see pj manchild as an example of the demasculinization effort of the left. How pathetic it is and ultimately doomed to failure.

  11. southpaw Says:

    This is disturbing on so many levels – The fact that they used this means they must have marketing research which supports this pathetic image as someone with whom young men identify. From John Wayne and Clint Eastwood to this little tweak in just 35 years.

    God help us all if France declares war on us.

  12. Eric Says:

    The ad campaign has inspired mockery, and I wonder if bringing on the mockery was actually their intent.

    The ad campaign seems exaggerated while still recognizably identifiable with specific social groups.

    Don’t make the mistake of underestimating them in their subject matter expertise. These people aren’t stupid. While they may lack in ethics and responsible governance, don’t forget that they are aggressive, capable, and proven propagandists.

    The Left is all about race war, gender war, class war, etc.. Identity politics. Culture war. Let’s you and them fight. Divide and conquer.

    If they can successfully shift the Obamacare controversy into a dead-end, irrelevant, soap-opera culture war, it strengthens their culture-war Narrative and marginalizes rational critical attention on the substantive problems with Obamacare.

    Culture war places the Left on their home field. At the very least, they can play for time to distract and defuse the controversy, and kill the debate.

    So, warning: Folks mocking the exaggerated stereotypes/archetypes in the Obamacare ad campaign may well be swallowing the bait and skipping gleefully into the kill-zone of the Left’s trap.

  13. Eric Says:

    Add: Unease over Obamacare could be an issue with which the Right could rally people across different groups, but not if they’re mocking each other.

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Previously a lifelong Democrat, born in New York and living in New England, surrounded by liberals on all sides, I've found myself slowly but surely leaving the fold and becoming that dread thing: a neocon.


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