If you’ve been reading this blog a long, long time you may remember that I hate juice. All juice. As I wrote in 2009:
To make matters worse, I don’t like fruit juice. Even orange juice. Or maybe especially orange juice.
So I don’t pretend to have been a disinterested observer when I saw this article debunking the popular notion that orange juice is so very very good for you:
Most commercial orange juice is so heavily processed that it would be undrinkable if not for the addition of something called flavor packs. This is the latest technological innovation in the industry’s perpetual quest to mimic the simplicity of fresh juice. Oils and essences are extracted from the oranges and then sold to a flavor manufacturer who concocts a carefully composed flavor pack customized to the company’s flavor specifications. The juice, which has been patiently sitting in storage sometimes for more than a year, is then pumped with these packs to restore its aroma and taste, which by this point have been thoroughly annihilated.
I’m not a good judge; I much prefer to eat any variety of fruit or vegetable rather than drinking it. But I have to say that the few times I’ve tasted commercial “all natural, not from concentrate” juice (the type described in the article), it didn’t taste right to me, not at all like the real fresh-squeezed stuff.
The article goes on to quote an expert as saying that orange juice is “straight sugar,” much like Coke. Poppycock; orange juice has a lot more nutrients (especially vitamins) than Coke, so it’s really not “straight” sugar. Also, its sugar isn’t added but is naturally occurring, unlike the sugar in Coke. So if you care about that sort of thing, that’s a big difference.
I don’t like Coke either. But of course, you already know that I’m a complete dud in the beverage department.