…are also stupid. But this Millennial says they’re not, and that’s why they’re not signing up for Obamacare in the requisite numbers. He especially points out how downright offensive and insulting the Obamacare ads pitched at the young have been.
Everyone noticed that right from the start. It’s especially puzzling because one thing you can say about Obama is that, in the past, he hired PR people who were geniuses at reaching the young. The young voted for him in droves and are actually responsible for the fact that he’s president. And although many on the right were puzzled by the appeal of ad campaigns such as the Julia one and the Lena Dunham one, the Obama team was pitch-perfect about this demographic and what would appeal to it. His team also managed to use the internet to carefully and precisely focus on their young targets with all sorts of appeals almost perfectly crafted to get them in exactly the right spot.
So what went wrong with the Obamacare messaging? Perhaps the problem was that what they were trying to sell wasn’t so much a dream of dependency or sexiness (the Julia and Lena ads) that would have no cost but only benefit, but a much more muddled message that involved the young person actually paying money, and in fact more money than before. Part of it may be just as simple as that.
But the rest was just a flat-footedness that even us fuddy-duddy conservatives could tell was off-key. What happened? I assume the same people who did Obama’s campaign were not in charge of publicity for Obamacare. But who were the folks doing Obamacare ads—Republican moles? Could Republicans be that savvy?