The airline, one of the world’s largest carriers, plans to introduce a new ‘basic economy’ fare in the New Year.
But these tickets come with a catch. Passengers who buy the ‘basic economy’ ticket instead of a standard economy fare can travel with a single small item of carry-on luggage, but only if it fits underneath the seat in front of them…
Prices, however, for this new low-frills ticket will actually be comparable to the low fares United now charges for the economy cabin, according to Reuters – which effectively means that using the overhead bins will hit fliers in the pocket.
The Telegraph reported that United ‘expects the changes to raise around $1bn by 2020’.
I suppose they’ve done their market research. But it seems to me that this appeals only to passengers who are going on day trips or at the most overnight jaunts. I suppose that’s a sizeable number, but it wouldn’t be me. I travel heavy, even for short trips. And so do a lot of women (this video features the f-word quite a bit, but it’s very funny and it describes me almost exactly):
[NOTE: I hesitate to put up this companion piece video that shows how guys pack, because it’s really gross. But it’s really funny, and spot on about the more cavalier attitude to packing of most guys I know.]